About Lily Grace

Founded in London in 2024, Lily Grace began as a bedroom project. Today, each garment is produced in collaboration with a specialist London studio on a made-to-order basis, allowing us to maintain exceptional quality while reducing unnecessary waste. All fabrics are sustainably printed in London, helping to minimise our environmental impact.

Every print is an original Lily Grace design, carefully developed from concept to final garment with a strong focus on detail, colour, and craftsmanship.

The brand grew from my MA in Fashion Design at Nottingham Trent University. My final project explored women’s body image in today’s digital world, where research shows that over 6 in 10 women feel negatively about their bodies.

Inspired by the long history of fruit and flowers as symbols of the female anatomy, I began creating bold prints that celebrate natural curves and self-acceptance.

That work became the foundation of Lily Grace, a brand built to spread positivity, spark confidence, and celebrate the female form unapologetically.